From CBC: report: Conservatives want Don Cherry to run in federal election

What are the Tories thinking? Just as they get some momentum because of the sponsorship “scandal”, just as they have enough pull to actually accomplish something in the next election, they show themselves to be (in the words of Wayne Gretzky) a Mickey Mouse organization. First you elect Peter McKay, then you bend over for the Alliance party, and now you want to recruit an illiterate xenophobe. Bravo.

Is this the equivalent of American politicians aiming for the Nascar dad swing vote?