From Hollywood Reporter, by way of MeFi: IDP has beef with MTV over ‘Super Size Me’ ads

“MTV also denied IDP’s claim that the commercial was nixed out of concern for other fast-food advertisers. ‘The edits were not about conflicting with other advertisers,’ an MTV spokeswoman said. ‘It was about the content of the advertisements.’

The content MTV initially found objectionable in the ‘Super Size Me’ commercial was a shot of Spurlock vomiting after ingesting a hamburger and a reference that Spurlock makes about how the hamburger could ‘kill.'”