I gotta say, I’m impressed with Scoble. Agree with his politics or not (and I do, at least on this issue), to publicly call out your employer (who happens to be a multinational corporate giant) on a moral issue takes big brass ones. He did it in a respectful way, mind you — no calling of names or overt invoking of Godwin — but it’s getting massive attention, inside and outside the company, so the guy’s gotta be feeling like a punching bag tied to a lightning rod right now.

This raises an interesting situation: will companies employing known bloggers now hesitate to make an evil or dilbert-like decision? It’s one thing for the public to disagree, but if employees protest their own company’s decision, that looks bad. So one of two things will happen: employee blogs will push companies to be more socially responsible, or companies will disallow employee blogging. Unfortunately, I think I can guess which way this is gonna go…