Anytime a network executive says something dumbass like “extend a brand”, you know it means trouble, whether or not it’s tongue in cheek. ‘Cause he may be winking as he says it, but you know he’s still thinking it.

‘Daily Show’ Personality Gets His Own Platform

Why would they mess with one of their most popular shows? I know there’s no way to keep Colbert from leaving, but why would they try to piggyback on The Daily Show, even talking about split screen handovers? The core audience of The Daily Show like to consider themselves overflowing with detached irony; what makes them think a transparent marketing ploy is going to win them fans?