Bottled water has always been wasteful and indulgent, but now it’s just getting ridiculous. Via Newsweek:

Holy Drinking Water, produced by a California-based company called Wayne Enterprises, is blessed in the warehouse by an Anglican or Roman Catholic priest (after a thorough background check). Like a crucifix or a rosary, a bottle of Holy Drinking Water is a daily reminder to be kind to others, says Brian Germann, Wayne’s CEO. Another company makes Liquid OM, superpurified bottled water containing vibrations that promote a positive outlook. Invented by Kenny Mazursky, a sound therapist in Chicago, the water purportedly possesses an energy field that Mazursky makes by striking a giant gong and Tibetan bowls in its vicinity. He says the good energy can be felt not just after you drink the water but before, when you’re holding the bottle.

I’d call that truly insidious marketing, but I suppose that’s redundant. At least the nuns have their heads screwed on straight:

The Franciscan Sisters, together with a community of Benedictine nuns nearby, have launched a letter-writing campaign against the largest producers of bottled water and they’ve designed coasters to encourage people to drink glasses, not bottles, of water from the tap.

Via Brijit.com, once again.

[tags]bottled water, holy drinking water, liquid om, franciscan sisters[/tags]