I like retronyms. Not quite as much as I like a good portmanteau, but they’re still pretty interesting. It’s been fun to see some emerge in my lifetime (e.g., landline phone or snail mail) while others I used for my whole life without ever thinking about it (e.g., cloth diaper or acoustic guitar).

Lately I’ve been thinking about this article — Coffee Is No Longer The Most Important Part of Coffee by Anna Maria Arriaga (link) — and thinking there’s another retronym around the corner.

The article, as the title suggests, talks about how coffee culture is evolving from its third wave — single origin coffee, pour overs, nerds arguing about burr vs. blade grinders, and so on — is giving way to a fourth wave where the coffee is incidental to the coffee drink, giving way to foams, sweeteners, flavour syrups, etc.

“In short, coffee’s fourth wave is defined by everything other than the coffee itself. Maximalist add-ins, flavor combinations, and iced drinks naturally gain popularity when the coffee industry attempts to appeal to younger generations.”

Given this, I think some retronym will emerge to distinguish third-wave coffee. We already had “regular coffee” to distinguish it from decaf, but I’d argue decaf was and is more of the exception, so I’m not sure I’d count that. “Black coffee” was kind of a retronym I suppose, though I read it as more of a stated option.

We also had “drip coffee” which was meant to distinguish from espresso-based drinks, once those became dominant, so there’s that. But I suspect we’re going to end up with something more broadly representing third wave coffee-forward coffee drinks in all forms — that is, the usual lineup at any third wave coffee shop. (Roughly: drip, espresso, cappuccino, latte, maybe a cortado if they fancy.) What that’ll be, I’m not sure — “third wave” is way too clunky.

Maybe this has already happened and I’m just not inside-coffee enough to know. I just like guessing where retronyms are likely to emerge.

Next up: search results.