From the Quill & Quire’s blog: bookseller Borders UK is getting into the matchmaking business.

Borders U.K. is hoping that lovelorn literary singles will gravitate to its site to connect with other like-minded readers for some off-the-page encounters. The Bookseller is reporting that Borders’ new online dating service, optimistically dubbed “Happily Ever After,” will successfully match “people who share similar interests and hobbies.”

I think it’s not a bad idea. Things like books and movies and music are nice things to have in common with a romantic partner, and might even be knockout criteria for some. Why not just start from there?

How long before Amazon gets into this? “Hello Dan. We have new recommendations for you. Pygmy by Chuck Palahniuk, Post-Nothing by The Japandroids and Kate, a brunette from Ottawa who likes Michael Mann films and Wii Sports. Not Dan? Click here.”