Reuters is reporting that CBS has begun digitally inserting products into TV shows (after they’re filmed) as a way of generating ad revenue. I suspect it’s the same type of technology networks have used to place ads in baseball games (on the backstop) and soccer matches (on the field) in recent years.
Not that product placement is new for the networks, but this just makes it all a lot easier. I guess they have to make up for the fact that everyone (myself included) TiVos shows and skips the commercials nowadays. Still, I’d rather they do product placement than run ads for an upcoming show on the bottom third of the screen while I’m trying to watch something.