Oh yes, this is just what I need: unfettered access to Canali.
Just a few years ago, Harry Rosen Inc. found that consumers weren’t ready to buy its luxury men’s wear online. They worried about using credit cards on the Internet, and didn’t like to purchase clothes without trying them on first.
Lately, however, the retailer’s research has found attitudes have come around, so by next April the chain plans on finally launching an e-commerce site. One factor working in the company’s favour is that new, younger customers are already comfortable purchasing online and they’re at ease buying shoes and jeans, items that used to be a hard sell owing to sizing standards. Perhaps the most compelling thing Harry Rosen’s research came up with was that it could generate up to 10-per-cent more business with an e-shopping site.
That last sentence has a mistake in it. It should read ‘…it could generate up to 10-per-cent more business from a single IP address in downtown Toronto with an e-shopping site.’
Oh, and…’e-shopping’? What is this, 1996? Maybe Marina Strauss should’ve mentioned how Harry Rosen plans to get on the information superhighway.