Tag: marketing

It's the little touches that matter(ed)

Dan DickinsonLeave a comment

Today I received a nice customer service letter from Scotiabank:

CCI10292009_00000

Nice, right? Checking to see if I’d like to get a lower rate, or if I’m thinking about moving. That’s a pretty good customer experience. Especially since I’m not one of their customers anymore.

It’s true, my mortgage was with Scotia, but I moved it to another bank. Eight months ago. So, that’s a big old marketing database/process fail.

On further inspection, I have a hard time believing I am, in fact, a “valued customer” when a) they don’t know I left them eight months ago and b) they called me “Valued Customer” instead of my name. Mail merge, guys. Try it on.

Villa Del Refugio

Dan DickinsonLeave a comment

Turns out I have 1,150 pages of marketing to read by the end of April. Not counting Fridays (which I refuse to sacrifice to school) and vacation days (but including holidays), and assuming I only take five days to complete each of the four assignments I’ll have to read about 25 pages a day, every day, between now and May 3.

199 days to go. Must…warp…time…with…power…of…mind…guh.

.:.

I just listened to the self-titled album by This Will Destroy You. It’s like Mogwai + Explosions In The Sky…which some would say already sound alike, but nuts to them/some. It’s the post-rock social event of the season. Thanks to Jeph Jacques for the tip.

[tags]mba, marketing, this will destroy you, mogwai, explosions in the sky[/tags]