Catch a downloadable Star

Very interesting idea by the Toronto Star (or maybe they copied it…I don’t pay much attention to the newspaper business) to offer a free PDF version of an afternoon paper for download, delivered to your inbox at 3:30 (or 4:15 if you want business news too). I like this idea for two reasons: 1) it shows the Star is thinking about…well, something new; 2) it might help to cut down on the unholy mess of free daily newspapers in our subway system. Each day, twice a day — after the morning and evening commutes — tens of thousands of those things are abandoned on subway seats and floors, stuffed into garbage cans, and left scattered about TTC stations. Of course, anybody who gets this daily email will likely just print the PDF, but since it’s not bound hopefully they’ll just print the pages they want; at the very least, it’s less paper consumed (and strewn about) than one of those daily rags.

Well done, Star.

[tags]toronto star, star p.m.[/tags]

0 responses to “Catch a downloadable Star

  1. Something similar. I doubt it’ll take off, though. People want to hold their newspaper in their hands. This is why the Sun (everywhere) continues to be popular, and why both the UK Independent and Guardian went to tabloid sizes.

  2. Well, it is meant to be printed out, but I guess it’s a matter of holding 8.5″ x 11″ paper vs holding a tabloid (vs broadsheet). Personally I’d rather hold letter-sized paper as I can rest it on a book to write on it, but that’s me.

  3. People will print it of just for the crossword and a Sudoku puzzles alone! Then you’ll see those scattered about. The dailys, the onces that publish Metro any 24 anyway already pay the TTC a fee for clean up. It’ll be interesting to see if this canabilizes Metro readership which The Star is a partner. I guess if it works for the Guardian and the Financial Times…..

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