Well, there goes the neighbourhood

Torontoist is reporting that an Ikea (of sorts) is opening on King Street East, just around the corner. Actually, I can see it from here. Seriously, right from where I’m sitting.

King Street East is known for its high-end furniture retailers like Roche Bobois and UpCountry, so it’s a bit of a surprise to see the logo for everyone’s guilty pleasure, IKEA, on a classy King Street storefront.

Torontoist reader Sofi Papamarko asked us to investigate this mysterious downtown presence of the eco-conscious Swedish giant, suggesting that it could be an office furniture location or a boutique IKEA (similar to the Leon’s planned for the Roundhouse or the downscaled Brick store at College Park). The windows at 143 King Street tease a date of July 31, 2008—which curiously is the same day that IKEA releases their annual catalogue.

“It’s not a store,” a rep for the company told Torontoist, “but it is a place where customers can check out products from the 2009 catalogue.”

But will they have the cheap breakfasts?

Also up for betting: Sam Javanrouh bikes past there every day; how long before he posts a picture on Daily Dose of Imagery?

[tags]ikea, king street, sam javanrouh, daily dose of imagery[/tags]

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